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ARTICLE · 15 DECEMBER 2017

Black Friday & Promotional Days

Global Advertising Lawyers Alliance (GALA)
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Did you make good savings on Black Friday last November? On 24 November 2017, you could get exciting deals in-store and online.

LuxembourgMedia, Telecoms, IT, Entertainment
Virginie Liebermann (MOLITOR Avocats à La Cour)
Virginie Liebermann (MOLITOR Avocats à La Cour)
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Did you make good savings on Black Friday last November? On 24 November 2017, you could get exciting deals in-store and online. Coming from the USA, Black Friday has literally flooded the Luxembourg market this year with great promotions although it has already been quite an effective practice for 2 or 3 years.

Whereas once you only saw promotions labelled as "Black Friday special offers", "Black Friday deals", and suchlike, companies are now riding the wave and also offering "pink Thursday", "colourful week", etc., to support the growth of the promotions.

This is an interesting development for the Luxembourg legal framework of promotion and sales.

GENERAL BACKGROUND IN LUXEMBOURG

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