The right slogan can be of tremendous value to your brand
identity, and so learning how to trademark one is a vital
Intellectual Property (IP) lesson. Let us take a detailed look at
the surprisingly complex status of catchphrases in IP law.
What exactly is a slogan? The
definition provided by the United States Patent and
Trademark Office (USPTO) — "a brief
attention-getting phrase used in advertising or
promotion" — while accurate, does little to
convey its potential business impact. And this impact is worth
defending. So, if you have devised a slogan but have not yet begun
the process of
registration for trademark protection in all relevant
jurisdictions, it behooves you to get underway.
