Registering your trademarks, patents and other key
Intellectual Property (IP) assets is essential for ensuring the
legal protection of your ideas — but it can also be critical
to your financial bottom line. For some organizations, establishing
IP rights and then allowing others to use them through license
agreements is a key revenue stream.
Learning the finer points of IP licensing will help you leverage
the most value from your
intangible assets. A comprehensive licensing agreement can
drive profits well beyond expectations — while an overly
permissive one can be a net neutral or even a negative.
What is IP licensing?
IP licensing refers to agreements between IP owners and other
parties that allow the latter to use the former's intangible
assets for a price. This is often paid as a recurring cost and is
typically referred to as a royalty.
