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ARTICLE · 10 OCTOBER 2025

Revisiting INTA 2025

The yearly coming together of practitioners and thought leaders at INTA is as close to an industry touchstone for trademarks as can be imagined, for it helps to define the zeitgeist...

LuxembourgIntellectual Property

The yearly coming together of practitioners and thought leaders at INTA is as close to an industry touchstone for trademarks as can be imagined, for it helps to define the zeitgeist by expressing and discussing the many influences behind the moment. Whether commercial, creative, legal or ethical, these topics are tokens of prior trends and indicators of possible trajectories for brand protection. Thus, the ideas shared at INTA continue to shape the nature of the Intellectual Property (IP) sector long after the banners have been packed away.

Some five months on from the 147th Annual Meeting in San Diego, California, we hold the wide range of emerging and challenging issues that affect rights owners in our minds to reaffirm our conviction that pioneering tools and techniques are able to address them.

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