Intellectual Property (IP) is one of the greatest sources of
value creation in the corporate world, but it is also one of the
most underutilized. While research shows that up to 90% of company
value is linked to intellectual capital, most businesses still
treat their IP function as an administrative cost center.
At best, it is seen as a resource for supporting research and
development (R&D), but more often, it is simply treated as a
necessary expense rather than a strategic enabler for growth. This
often comes down to the fact that IP is an intangible asset whose
value can be hard to assess in concrete terms.
Take your IP management to the next level
As such, in order to take full advantage of their assets,
companies must find a way to make the impact of their IPs visible,
quantifying the risks of ineffective management of intangible
assets and the value potential that effective IP strategy and
management could have for their customer intimacy and
