There is no longer any doubt about the urgency of tackling
climate change. Introducing the latest Intergovernmental Panel on
Climate Change report in March 2023, United Nations
Secretary-General António Guterres called on all countries
to bring net-zero plans forward by a decade. The report stated:
"There is a rapidly closing window of opportunity to secure a
liveable and sustainable future for all."
With this growing awareness of the importance of climate
considerations, many brand owners are developing environmentally
friendly goods and services. In tandem, trademarks and other IP
rights can play a vital role in communicating environmental
credentials to consumers. For example, trademarks may include
terms, images or slogans to convey the message that a product is
organic, good for the planet or that it promotes recycling.
