The last 25 years have seen significant changes in the
practice and treatment of Intellectual Property. Dennemeyer has
been in business for over 50 years and has observed and in some
cases been at the forefront of these developments.
The following are changes we have observed that have
significantly influenced the practice of IP in the past
half-decade. Our next blog post in this series will predict future
changes.
IP as a key business asset
In 1975, intangible assets comprised only 20% of a company's
valuation, while tangible assets such as merchandise and buildings
accounted for the other 80%. Today the ratio has flipped, with the
vast majority of large companies attributing over 80% of their
value to intangible assets. There are many reasons for this
increase, including the basic fact that, according to the
International Journal of Industrial Organization, on average, a
patented invention has a 50% higher return than the same unpatented
invention.
