Following its adoption on 28 February 2024, the new Directive
2024/8251 has now been published (the
Directive). The adoption of the Directive aims at
guiding and supporting consumers in engaging with the green
transition.
The Directive followed a proposal made by the European
Commission in spring 2022 as part of the greater European Green
Deal, with the objective of fighting increasing greenwashing risks
for consumers through misleading environmental claims.
The Directive amends two existing directives, namely the unfair
commercial practices directive (UCPD2)
and the consumer rights directive
(CRD3). It aims at (i) granting
consumers access to additional information about the environmental
impact of certain products and (ii) protecting them against
misleading commercial practices on the sustainability features of
such products.
