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ARTICLE · 16 SEPTEMBER 2026

Reverse Solicitation Under MiCAR – What Third-country Providers Need To Bear In Mind

Niedermüller | Attorneys at Law
Niedermüller | Attorneys at Law
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Niedermüller | Attorneys at Law

Niedermüller | Attorneys at Law

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As the EU's Markets in Crypto-Assets Regulation (MiCAR) becomes fully applicable on 1 July 2026, third-country crypto-asset service providers face critical decisions about market access. Article 61's 'reverse solicitation' exception offers a narrow pathway for serving EEA clients without authorisation, but ESMA's guidelines reveal strict conditions that may catch many providers off guard.

LiechtensteinFinance and Banking
Matthias Niedermüller
Matthias Niedermüller

With the expiry of the final national transition periods for the application of the Markets in Crypto-Assets Regulation (MiCAR) on 1 July 2026, the EU-wide harmonised legal framework for crypto-asset services will become fully applicable. In principle, third-country providers may only provide crypto-asset services to clients in the European Economic Area (EEA) if they are authorised as Crypto-Asset Service Providers (CASP).

Against this backdrop, Article 61 of MiCAR is coming increasingly into focus. This provision sets out the conditions under which third-country providers may, in exceptional cases, provide crypto-asset services to clients in the EEA without a MiCAR authorisation, provided that the initiative for the service in question originates exclusively from the client. This exception is known in financial markets law as ‘reverse solicitation’.

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