Market Intelligence

Kuwait is introducing a comprehensive new regulatory framework that consolidates traditional and digital media under a single legal structure. The new law extends licensing requirements to social media promotion, advertising, and digital content, with significant implications for businesses operating in or targeting audiences in Kuwait. Companies will need to assess their current arrangements across advertising, social media channels, and influencer partnerships before the law takes effect in April 2027.

The Kuwait government is considering a draft of a comprehensive new Media Law which would introduce a wide-ranging framework for the licensing, operation and oversight of media and electronic publishing activities in Kuwait.

The Supreme Court of India, in a significant ruling dated May 7, 2024, has mandated that all advertisers must submit a self-declaration certificate before releasing advertisements.