Whilst benevolent giving is generally done from the heart, it is
of increasing importance to donors that it is also done with their
head. Modern donors want to achieve real value and impact from
their giving and often want to play an active role in the structure
in order to ensure this. Due to its personal nature, philanthropy
continues to be an area which many donors prefer to keep
confidential and consequently private philanthropic structures
continue to be attractive. In addition, whilst donors have a giving
goal, they often require professional support and advice in
firstly, achieving that goal thorough the establishment of an
appropriate structure with flexibility for the donor to be involved
during his lifetime in deciding the strategy and selection of good
causes, and secondly, to ensure the good governance and
administration of the structure so that it can provide benefit for
years to come, even after the donor's death.
