The Trend Is Your Friend

An unavoidable trend for investment commentators at this time of year is to make their forecasts for the coming 12 months, as well as to provide a summary of the past year. According to the Collins English dictionary, the word 'trend' can be defined in one of two ways;

1. A trend is a change or development towards something new or different.
2. To set a trend means to do something that becomes accepted or fashionable, and a lot of other people copy.

Regular readers of VFTD will know we strive to make our commentaries both thought-provoking and different to the crowd. January editions often create the toughest challenge in this context; however, the definitions above have prompted us to review current trends – particularly those that seem counter intuitive.