In this podcast episode, our Head of Marketing, Louise Burrows,
and our Business Development Director for Asia, Maria McDermott,
celebrate our WeChat official account's first birthday,
revealing the story behind its launch, upcoming opportunities for
Jersey firms, and what content our followers can expect.
At the end of 2021, LinkedIn joined the list of social media
platforms inaccessible in mainland China, such as Facebook, Twitter
and Instagram. With mainland China being a key market, we launched
our WeChat official account to reach our China-based audience and
to continue raising the profile of Jersey's forward-thinking
international finance centre in the region.
In this episode, Maria shares her experience using the app as a
finance professional based in Shanghai, and Louise gives an insight
into the type of content accessible to our WeChat followers.
