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ARTICLE · 13 AUGUST 2001

Trademark Issues On The Internet In Japan

JapanMedia, Telecoms, IT, Entertainment
Yukuzo Yamasaki
Yukuzo Yamasaki

1. Introduction

Recently the Internet has developed explosively. Its users have rapidly increased. It has become very important to business. Many companies now use the Internet for their business. For example, they advertise their goods or services on their Web-site or sell them through the Internet. Under these circumstances, many legal problems regarding trademarks on the Internet have appeared.

When advertising or selling goods or services through the Internet, companies sometimes use their trademarks on their Web-site. This is one example of the case where legal problems about trademarks on the Internet arise. If a party uses another party's trademark on its Web-site, is such an act considered to be an infringement against a trademark right? It is a serious question whether "use of a trademark" under the Trademark Law ("TML") covers displaying a trademark on a Web-site.

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