First Steps Into The Japanese Education Market

I. Introduction

Recently, there is an increasing interest among foreign companies and schools to develop various types of educational businesses in Japan. Some foreign businesses target Japanese parents who are eager to provide their children with English education and are offering specific services combined with up-to-date educational technology (EdTech). Furthermore, the recent establishment of international schools in Japan indicates that the country is an attractive location for education, partly because of its natural beauty, which provides a unique experience for young children, and a safe environment as compared with other countries. Such international schools are now popular among both domestic and overseas parents.