Targeting The EU? Here Is Why You Need A GDPR Representative

In today's digital economy, a growing number of organisations established outside the European Union (EU) are entering the EU market, by offering goods or services to individuals within the EU. As a result, they are likely to process personal data of individuals located in the EU. Based on the extraterritorial scope of the General Data Protection Regulation (GDPR), this processing of personal data triggers the application of GDPR.

If this applies to your business, one of the key legal obligations you must comply with is the appointment of an EU-based GDPR Representative.

This article explores why the role of a GDPR Representative matters to you, how it differs from the position and tasks of a Data Protection Officer (DPO) and the regulatory consequences of non-compliance.