Share on LinkedInShare on LinkedIn

ARTICLE · 30 APRIL 2019

Smart Entertainment, Privacy And The Media Industry

Dentons
Dentons
Contributor
Dentons

Dentons

The Firm Across over 80 countries, Dentons helps you grow, protect, operate and finance your...

View firm profile
Explore more from Dentons

If you are looking forward to a future where you will be able to choose what the main character does next in a movie or TV series, that future has now arrived.

ItalyPrivacy

Introduction

If you are looking forward to a future where you will be able to choose what the main character does next in a movie or TV series, that future has now arrived. In fact, some video on demand (VOD) platforms are pioneering a new form of immersive entertainment called "interactive entertainment".

This is how it works in practice: viewers' choices at specific points in time influence the narrative of the plot of what they are watching and lead to different personalized endings. From what music to play, to career decisions, from "killing" certain characters to travel destinations: viewers can choose everything.

All such interactions generate huge amounts of data processed through sophisticated technologies and analytics techniques for various purposes (targeted advertising, customer profiling, geo-location, parental blocks).

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Dentons is the world's first polycentric global law firm. A top 20 firm on the Acritas 2015 Global Elite Brand Index, the Firm is committed to challenging the status quo in delivering consistent and uncompromising quality and value in new and inventive ways. Driven to provide clients a competitive edge, and connected to the communities where its clients want to do business, Dentons knows that understanding local cultures is crucial to successfully completing a deal, resolving a dispute or solving a business challenge. Now the world's largest law firm, Dentons' global team builds agile, tailored solutions to meet the local, national and global needs of private and public clients of any size in more than 125 locations serving 50-plus countries. www.dentons.com.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from