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ARTICLE · 11 JULY 2019

Fashion And Tech: Five Examples Of A Trendy Combination

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Only a few years ago, combining a luxury fashion brand with artificial intelligence ("AI") systems and blockchain might have appeared audacious

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Only a few years ago, combining a luxury fashion brand with artificial intelligence ("AI") systems and blockchain might have appeared audacious. This is no longer the case for most fashion houses and retailers, which are now focusing on innovation and new technologies as key drivers to grow their business.

In this post we will address five examples of "Fashion and tech" legal issues, as also discussed last week at the course in Fashion Law at the University of Milan.

1. Fashionable (smart) accessories

One of the latest trends for fashion stylists is to design "smart" fashionable accessories, including, for instance, bracelets and watches as special collection items. These smart (IoT) objects are equipped with sensors, which are able to record and transmit a large amount of personal data. This raises a number of concerns from a data protection perspective, especially considering that special categories of personal data (pursuant to Article 9 of Regulation no.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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