Share on LinkedInShare on LinkedIn

ARTICLE · 28 MAY 2019

Advertising In The Social Media Environment

Dentons
Dentons
Contributor
Dentons

Dentons

The Firm Across over 80 countries, Dentons helps you grow, protect, operate and finance your...

View firm profile
Explore more from Dentons

Advertising products and services has changed significantly since social networks and mobile apps became a reality.

ItalyMedia, Telecoms, IT, Entertainment

Advertising products and services has changed significantly since social networks and mobile apps became a reality. For instance, users are tracked throughout the internet, their behaviour is traced, their preferences are stored, they live an online life they are not always aware of.

There has been a lot of comment on the risks associated with online advertising. There are real privacy concerns but that is just the tip of the iceberg. People are influenced by a number of factors and, in particular, by the combination of the promotion of products / services they are interested in, and the websites actually surfed and displaying ads: this is the so called "targeted advertising" and, in short, it is not always clear-cut how online advertising works and who benefits from it.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Dentons is the world's first polycentric global law firm. A top 20 firm on the Acritas 2015 Global Elite Brand Index, the Firm is committed to challenging the status quo in delivering consistent and uncompromising quality and value in new and inventive ways. Driven to provide clients a competitive edge, and connected to the communities where its clients want to do business, Dentons knows that understanding local cultures is crucial to successfully completing a deal, resolving a dispute or solving a business challenge. Now the world's largest law firm, Dentons' global team builds agile, tailored solutions to meet the local, national and global needs of private and public clients of any size in more than 125 locations serving 50-plus countries. www.dentons.com.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from