The WIRKIN phenomenon entertained us during the
Christmas holidays, monopolising TikTok USA.
What? You don't know what we are talking about?
For those who have not had time to tediously scroll through the
'for you' feed on the famous social network, here is a
brief summary of the case and an examination of the critical issues
linked to industrial property.
The Case
The US megastore chain Walmart has introduced a
bag into its selection that accurately resembles the design of the
famous Birkin bag by Hermès. Thisbag,
initially created for Jane Birkin, has established itself over time
as a symbol of exclusive luxury, thanks to its high price and
rarity, made even more exclusive by long waiting lists and a
limited production.
