ARTICLE · 01 OCTOBER 2024

"Very Demure, very Mindful": molto più di un tormentone social

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Quanto vale la Proprietà Intellettuale? E in particolare: quando costa registrare un nuovo marchio? Anche se, forse, la vera domanda da porsi sarebbe: quanto costa non tutelare il proprio marchio (o brevetto)?

ItalyIntellectual Property

Quanto vale la Proprietà Intellettuale? E in particolare: quando costa registrare un nuovo marchio?

Anche se, forse, la vera domanda da porsi sarebbe: quanto costa non tutelare il proprio marchio (o brevetto)?

Per spiegarlo, vale la pena di prendere ad esempio un caso pratico, che di recente ha scatenato non poche polemiche e discussioni negli USA.

Protagonista di questa vicenda è l'influencer e content creator transgender Jools Lebron, che ad agosto in uno dei suoi video su TikTok ha lanciato un vero e proprio tormentone, capace di "influenzare" immediatamente anche grandi star americane del calibro di Lindsay Lohan, Jennifer Lopez e Jamie Lee Curtis, per non parlare dell'attuale Presidente USA Joe Biden.

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