The term "trademark licensing" is a fairly wide expression, which can exist under various forms of contractual relationships. This article is intended as an overview of the standard provisions relevant to licensing agreements for the manufacture of goods and pure trademark licensing agreements for the purpose of merchandising, in the context of trademark and competition law in the European Union.
The close connection between the trademark and the goods or services for which it is used and known, and therefore between the trademark and the business which produces those goods or services, is a determinant factor in negotiating the terms of the license for use of the trademark to unrelated third parties.
