The so-called 'Growth Decree' (Decree-Law 34 of
April 30, 2019, as approved by Parliament, with amendments, as Law
58 of June 28, 2019) has introduced a new trademark
category.
Marchi Storici (historical trademarks, Italian) refer to
historical trademarks which can be registered in a dedicated
registry before the Italian Patent and Trademark Office (UIBM) if
they meet the following definition: "Italian trademarks
registered or used for at least 50 years for the marketing of
products or services made by an Italian production company of
excellence, historically connected to the Italian
territory." Trademark owners that intend to
"close the original or main production site" for
the "termination of the activity or the delocalization of
the same outside the national territory" must notify the
Ministry of Economic Development of their intentions, under penalty
of administrative fines ranging from €5,000 to €50,000.
The ministry then "starts the procedure," aiming
at
