ARTICLE · 14 APRIL 2023

BIG MAC vs. SUPERMAC'S: A Burger Battle

Barzano & Zanardo

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Anyone has tried, at least once in their life, the very famous Big Mac burger. The revocation for non-use of one of the well-known burger trademarks is currently before the European Union trademark Court...

ItalyIntellectual Property

Barzano & Zanardo

Anyone has tried, at least once in their life, the very famous Big Mac burger. The revocation for non-use of one of the well-known burger trademarks is currently before the European Union trademark Court following an appeal against the decision of the Board of Appeal of the EUIPO.

A little background...

The Big Mac was conceived in 1967 by Jim Delligatti, franchise owner of one of the many restaurants of the well-known McDonald's fast-food chain in Pennsylvania, but at the time that was not its name. Originally, in fact, it was called "Aristocrat", and it used to be made only with those ingredients available in its kitchens; however, the costumers did not seem to like the name, and for this reason it was renamed "Blue Ribbon Burger"; but again, the name failed to catch the public. It was only during the following year, thanks to the idea of Esther Glickstein Rose, a secretary of the company administration, that the sandwich managed to reach the success

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