ARTICLE · 13 DECEMBER 2004

RFID: "Ready For Industry Deployment" or "Rosy Fantasy In Disguise"?

Olami Inc

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Judging by the amount of ink, both real and virtual, that has been used to write about RFID you would think it is the most widespread, the most useful, the most all-curing logistics remedy that can be found – the business-technology version of patent medicine.

IsraelStrategy

Wally Klatch

Judging by the amount of ink, both real and virtual, that has been used to write about RFID you would think it is the most widespread, the most useful, the most all-curing logistics remedy that can be found – the business-technology version of patent medicine. One carnival barker after another proclaims its many wondrous benefits wrapped in snappy high-tech verbiage.

Some of the biggest gorilla customers have made their vendors an offer they can’t refuse to implement RFID, but for the other 23 million businesses in the US there is some fine print that is often overlooked, if it is printed on the patent medicine bottle at all. The fine print says whether RFID stands for "Ready For Industry Deployment" or for "Rosy Fantasy In Disguise" – is RFID real or fluff, something that can benefit you or just an invitation to a fool’s club of people who strive mightily for an objective that leaves little to show in terms of real benefits.

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