Putting The Driver Back Into Driver Assisted Systems

So is Facebook really and justifiably upset with Apple, or has Apple merely done for advertisers what Tesla should have done for its cars? And does Tesla need to stop?

OK, this probably sounds like I have just totally mixed up my cars, smartphones and social media.... but let me assure you that this is not the case. During the past few days, two stories on the technology section of the BBC website caught my eye. One of the stories, entitled Tesla: Elon Musk suggests Autopilot not to blame for fatal crash, was concerning a question as to whether Tesla's Autopilot was implicated in a fatal car crash in which two back seat passengers were killed in a Tesla car which apparently had no human driver at the time. This is not as sinister as it sounds. It seems that there are those who know how to use the Tesla Autopilot, which is no more than a driver assist system, as more of a driverless car feature, tempting people to put themselves completely at the mercy of a system that