Part of how any company moves from start-up to growing and
thriving is to create a recognizable brand under which it operates.
The brand provides a way to identify and distinguish yourself with
customers, and it all begins with images that you use to represent
yourself–and no one else–to the world. To prevent
others from using the same or similar images, though, you need to
obtain trademark protection. A trademark is a kind of intellectual property protection that lets you
defend your marketing ground against others who want to benefit
from your symbols and imagery.
Obtaining a Trademark in Israel
Israel is a member of the Madrid Protocol, which currently includes
97 members, covering 113 countries. These members represent more
than 80% of world trade, with potential for expansion as membership
grows. This membership contributes to Israel’s tradition of
supporting business investment. Companies want to protect their
branding and intellectual property, and registering
