Not By Bread Alone - Angel vs Engel

Section 11(9) of the Israeli Trademark Ordinance establishes the well-known principle according to which a trademark, which is identical or confusingly similar to another prior mark which is already registered with respect to identical goods or goods of the same description, is not capable of being registered.

But what happens when two confusingly similar trademarks are requested by two different entities to be registered at the same time? Does one of the parties have to refrain from registering its trademark even though the competitor's mark has yet to be registered? It is for such cases that section 29 of the Israeli Trademark Ordinance, which deals with rival applications proceedings, was enacted.