IP Licensing In The Metaverse

It is a truism that a company's intellectual capital and technical know – how are among its most valuable assets and provide its greatest competitive advantage. They are the principal drivers of its success and shareholder value. Yet, many companies lack adequate resources and management systems to properly manage and leverage their intellectual property assets. The impact of the metaverse, however, has led to a sea change in the strategic management thinking towards these valuable intangible assets, and has had a tremendous influence on the dynamics of the strategic planning process to convert them into profitable revenue streams and new opportunities.

As explained in my previous article, Through the Looking Glass: Towards a Clearer View of Trademark Rights in the Metaverse, the metaverse is a fully realized digital world that exists beyond the one in which we live. It can be understood as a parallel virtual world where participants can interact with each