When a person or company is interested in granting protection to
a mark, name, figure or logo in which they are using or intending
on using in the future, they should submit an application to the
trademarks registrar, for registration of the mark as a trademark.
The process of registration of a trademark is determined in the
Trade Marks Ordinance1 and the Trademarks
Regulations2 (the
“Regulations“).
When submitting the application to register a trademark, the
applicant must state under which classifications he wishes that the
mark will be registered, out of a detailed list of goods and
services3. Thus, the mark receives the suitable
protection under the relevant classification (such as sweets,
sports products, hoteliery services etc.). Selecting the
classification benefits both the applicant, who protects its mark
against competitors acting in his field so that they may not use
it, and also third parties who may still register a trademark with
an identical or