Under Israeli law, a trademark may not be registered if it does
not distinguish the goods or services marketed under it. A
trademark will be refused registration if it is merely descriptive
of the goods or services claimed unless it can be proven that it
acquired secondary meaning through use.
Background: Soroker Agmon Nordman, Advocates
& Patent Attorneys represent Ariadne Capital Limited, a British
Investment Company who develop and market business and economic
goods and services. The client’s forte is in upgrading the
market position of leading enterprises by partnering them with
young innovative players. More details at: http://www.ariadnecapital.com/ecosystem-economics/
In 2015, Ariadne Capital Limited, attempted to register
“ECOSYSTEM ECONOMICS” as a trademark for the protection
of their services (including: advertising, print material,
consulting services, financial services, instruction and seminars,
etc.) *. The application was denied by the Israeli
