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Infusing spoon or confusing spoon? Joseph Joseph vs. Jesopb Jesopb

Recently, Joseph Joseph, an award winning international houseware brand, discovered that an Israeli supermarket chain had been selling a copy of their flavor-infusing spoon – "Gusto". The copy was packaged very similar to the original under the brand – "Jesopb Jesopb."

As illustrated below, the infusing spoons and their packaging are extremely similar, except for the slight change in brand names: Joseph Joseph vs. Jesopb Jesopb:

Original spoon and Infringing spoon

Eran Soroker and Robert Dorneanu, from our litigation team drafted a cease and desist demand letter on behalf of Joseph Joseph. The letter issued, demanded that the infringers cease infringing upon Joseph Joseph's intellectual property rights immediately by ceasing all sale of the infringing products in all their stores.