Calling All Angels

Israel is brimming with high tech ideas and you want to be part of the action, one way to do so is by providing a start-up with early seed money.

But you need to protect your investment.

• The Target. Choose a start-up in a field that you understand, it will help you evaluate its chances of success. Remember founders can be picky too, they prefer angels who bring something to the table other than just money – contacts, distribution channels, expertise etc.

• Investment Deck. Ask for an investment deck and check it addresses the following questions to your satisfaction: What is the market need? How does the proposed product fill this need? What are competitors doing? How is the proposed product better? What is the proposed business model and budget?