Forming a start-up begins with a great idea. This may be
a product or a better way to do something, and it represents the
seed from which your company grows. But planting the seed is just
the first step. Moving from creating a company to running it as a
CEO requires careful, diligent work in a number of areas. Your
transition into leadership will often make the difference between
your company’s success and failure.
Investor Management
Your investors have provided some of the capital you needed to
start your business. They are now your company’s owners, and
have a stake in your performance. Accordingly, you need to manage
their expectations as you grow. Communicate regularly to let them
know what you are doing and why, and ask questions. They invested
in your idea because they see a path to your success; they will
appreciate the opportunity to help, and will stay more engaged in
the investment.
