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ARTICLE · 18 FEBRUARY 2013

Website Operators And Online Behavioural Advertising – New Rules

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The Advertising Standards Agency (ASA) has issued guidance on new rules regarding Online Behavioural Advertising (OBA) which take effect on February 4 2013 which website operators and Internet Service Providers (ISPs) will need to be familiar.

Isle of ManMedia, Telecoms, IT, Entertainment
Simcocks
Simcocks
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The Advertising Standards Agency (ASA) has issued guidance on new rules regarding Online Behavioural Advertising (OBA) which take effect on February 4 2013 which website operators and Internet Service Providers (ISPs) will need to be familiar.

This is particularly important for website operators who advertise in UK where the new rules principally apply, including (since the Island is a "White Listed" country) gambling websites.

OBA is a form of targeted advertising in which advertising networks and other third parties partner with websites from whom they collect data on users' web viewing behaviour in order to target them with advertising, by placing a "cookie" on the user's web browser.

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