What’s in a name? For most businesses its name defines "who you are," and how you will be perceived by customers. It is the first element of a business’ brand that reaches the customer. A Brand is your business identification, which describes your business product, services and personality. That’s why brand becomes one the most important assets for your company.
Protecting this valuable asset should be a high priority. Protecting a name as the first element of your brand, offline is quite clear. But today most businesses have a presence on the Internet for many reasons; protecting it online can be more difficult. It’s because domain name, is very unique. Many businesses currently can’t have a domain name that exactly matches its name, so business had to settle for something close. But there is another opportunity to secure and protect your business’ name.
