On 29 July 2013, the Indonesian Minister of Trade
(MOT) issued Regulation No. 35/M-DAG/PER/7/2013 on
Affixing Retail Prices and Tariffs to Goods and Services (Reg. 35).
The Regulation came into effect 6 months as of its enactment, i.e.
on 29 January 2014. It is an implementing regulation of Law Number
8 of 1999 on Consumer Protection. Two of its provisions will have a
significant impact on businesses in Indonesia. First, goods traded
at retail and services provided to consumers must have affixed
clear, readable and easily visible prices/service fees.
Micro-businesses are exempt, unless the relevant micro-businesses
choose to comply with Reg. 35. A microbusiness is defined under Law
No. 20 of 2008 on Micro, Small and Medium Businesses as a
productive business of an individual and/or individual-owned
business entity which has a net asset value of less than Rp. 50
million (excluding land and buildings) or having annual revenue of
less than Rp. 300 million. Secondly, and
