Eighth annual survey on omnichannel retail trends co-sponsored
by KPMG China and GS1 Hong Kong.
As the retail landscape in Hong Kong (SAR) and Chinese Mainland
cities within the Greater Bay Area (GBA) continues to evolve, both
consumers and businesses are navigating a new era shaped by rapid
technological advancement and shifting expectations. Artificial
intelligence (AI) is at the forefront of this transformation,
redefining how retailers engage with customers, deliver value, and
drive sustainable growth.
The eighth edition of our annual study,"Beyond Retail in
the Age of AI,"co-sponsored by KPMG China and GS1 Hong Kong,
provides a comprehensive analysis of the latest trends and
challenges facing the retail sector. The report draws on a robust
consumer survey conducted in August 2025, gathering insights from
over 1,500 consumers across Hong Kong and GBA cities, as well as
in-depth interviews with senior executives from leading retailers
and brands. This dual
