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ARTICLE · 06 OCTOBER 2025

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Artificial Intelligence: A Brave New World - China Formulates New AI Global Governance Action Plan And Issues Draft Ethics Rules And AI Labelling Rules

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Artificial Intelligence ("AI") development and deployment have been at the forefront of the national agenda in China for quite some time, with the government identifying AI as a key driver for economic growth...

Hong KongTechnology

Artificial Intelligence ("AI") development and deployment have been at the forefront of the national agenda in China for quite some time, with the government identifying AI as a key driver for economic growth and technological advancement. Over the last couple of years, significant investment, research, and widespread industry adoption have positioned China at the forefront of global AI innovation.

The "AI Plus" initiative implementation guideline issued in August 2025 sets out ambitious goals for the country: a penetration rate of new-generation intelligent terminals and AI agents set to exceed 70% by 2027, and 90% by 2030. This dynamic growth has prompted the introduction of AI-related regulations aimed at ensuring the safe, ethical, and inclusive development and deployment of AI technologies nationwide. China has recently announced three significant developments for the rapidly evolving AI regulatory landscape, including the release of (i) the Global

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