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ARTICLE · 11 FEBRUARY 2013

Amendment To Personal Data (Privacy) Ordinance Takes Effect 1 April 2013

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The new provisions relating to direct marketing and legal assistance for aggrieved individuals introduced by the Personal Data (Privacy) (Amendment) Ordinance 2012 (the "Amendment Ordinance") will take effect on 1 April 2013.

Hong KongPrivacy
Duncan Abate
Duncan Abate
Anita Lam
Anita Lam
Hong Tran
Hong Tran
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Keywords: personal data ordinance, amendment, personal data

The new provisions relating to direct marketing and legal assistance for aggrieved individuals introduced by the Personal Data (Privacy) (Amendment) Ordinance 2012 (the "Amendment Ordinance") will take effect on 1 April 2013.

Under the Amendment Ordinance:

  • A data user who intends to use personal data in direct marketing (or provide the data to others for such use) should comply with specified new requirements.
  • The Privacy Commissioner may provide various forms of legal assistance to an aggrieved person who has a right to claim compensation in relation to his personal data under the Personal Data (Privacy) Ordinance (the "Ordinance") from a data user for damage suffered by him as a result of the data user's contravention of the Ordinance.

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