Branding For Social Media

With the ongoing rise of social media as a platform for both companies and individuals, it is vital that brand owners ensure that they are the rightful owners of their own names in these areas.

Late comers to social media web sites such as Twitter and Facebook may find themselves competing with others for the ability to use brand or product names as usernames on these forums. In many instances someone will have already registered the name in question, the effect of which is two fold.

Firstly, the brand owner is put in the position where they have to choose another name to use on the web site. This can be disastrous for any brand that is seeking to build a direct online presence with its users as well as potentially confusing to other site members. Secondly, and more important from a legal perspective, is that the person who first registered is able to put out messages which purport to come from the brand owner.