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VIDEO · 12 NOVEMBER 2025

Empowering Next Gen Wealth Creators Through Behavioural Finance (Podcast)

In this episode, host Brandon Ashplant interviews Alexander Joshi, Head of Behavioural Finance at Barclays Private Bank, discussing the critical role of behavioural finance in wealth management.

GuernseyFinance and Banking

In this episode, host Brandon Ashplant interviews Alexander Joshi, Head of Behavioural Finance at Barclays Private Bank, discussing the critical role of behavioural finance in wealth management. They explore how psychological factors influence investment decisions, the importance of understanding the mindset of wealth creators and inheritors, and the evolving landscape of wealth management in response to changing demographics.

Alexander emphasises the need for empathy, effective communication, and tailored approaches to meet the unique needs of clients, particularly in the context of new wealth creators and inheritors.

Full transcript below:

Brandon (00:01)
Hello and welcome to the Guernsey Finance podcast, where we bring you interviews with leaders from the global finance industry, as well as news and developments from Guernsey's financial services sector. My name is Brandon Ashplant and I'm technical manager, funds and private wealth here at Guernsey

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