Why Trade Mark Registration Is Worth It: The Risks Of Neglecting It

Trade mark registration is one of the most cost-effective legal steps a business can take — and one of the most frequently overlooked. This guide explains what trade mark registration offers (in Greece or as an EU trade mark), what protection exists in the absence of registration, and how a small or medium-sized enterprise can substantially reduce registration costs through EU subsidies.

I. What Value Can a Trade Mark Carry?

What connection might there be between the value of trade marks such as those of Apple, Amazon and Google and the GDP of entire nations? According to the Interbrand Best Global Brands 2025 ranking, the combined value of the Apple, Amazon and Google marks amounts to approximately USD 1.1 trillion.