ARTICLE · 01 MAY 2025

New Code Of Conduct For Price Reduction Announcements: Key Changes

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In a recent turn of events, the Greek Ministry of Development has introduced a new code of conduct for price reduction announcements through decision No. 19138/06.03.2025...

GreeceConsumer Protection

Angelos Apostolidis

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New Code of Conduct for Price Reduction Announcements: Key Changes

In a recent turn of events, the Greek Ministry of Development has introduced a new code of conduct for price reduction announcements through decision No. 19138/06.03.2025 (hereinafter the “Code”), which updates the existing regulatory framework. The Code, which came into effect on March 12, 2025, provides an interpretation to the relevant provisions of Greek Law 2251/1994 (the “Greek Consumer Law”) and acts as a guide for retail businesses on how to avoid conducting unfair commercial practices regarding price reduction announcements. In this context, the key changes brought forth by the Code are:

1. Suggested Retail Price (SRP):

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