Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 06 SEPTEMBER 2023

AI, Deepfakes And IP: Seeing Is Not Believing

ENS
Explore more from ENS

It's practically impossible to escape artificial intelligence ("AI") these days, and the appreciation of the overlap between AI, intellectual property (IP) and personality rights (image rights) is growing.

GlobalTechnology
Waldo Steyn
Waldo Steyn
Author LinkedIn connections

It's practically impossible to escape artificial intelligence ("AI") these days, and the appreciation of the overlap between AI, intellectual property (IP) and personality rights (image rights) is growing.

1362806a.jpg

Photo credit: Unsplash

Why some celebrities are embracing AI deepfakes

It hasn't taken long for the expression "deepfakes" to become established. Ian Sample writing for The Guardian describes "deepfakes" as the "The 21st century's answer to Photoshopping". Deepfakes are created using AI to create images of fake events, overlay facial features on actors in videos and create "voice skins". According to an article published by the BBC, deepfakes are becoming accepted and apparently even adopted by many celebrities.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

South Africa Publishes Draft National Artificial Intelligence Policy For Public Comment

On 10 April 2026, the Department of Communications and Digital Technologies (Department) published the Draft South Africa National AI Policy (Draft AI Policy) for public comment. This 60-day public comment period ends on 10 June 2026. It is anticipated that the National AI Policy will be finalised by the end of the 2026/2027 financial year, with sectoral strategies and supporting regulatory frameworks rolling out from 2027/2028.
South AfricaTechnology
Fasken
Fasken