Share on LinkedInShare on LinkedIn

ARTICLE · 13 MAY 2025

Two-Minute Recap Of Data Protection Law Matters Around The Globe - April 2025

Gen Temizer Erdogan Girgin Attorney Partnership
Gen Temizer Erdogan Girgin Attorney Partnership
Contributor
Explore more from Gen Temizer Erdogan Girgin Attorney Partnership

On 24 April 2025, the UK's Information Commissioner's Office fined AFK Letters Co Ltd ("AFK") 90,000 euros for breaching privacy laws by making over 95,000 unsolicited marketing calls to individuals listed on the Telephone Preference Service.

GlobalPrivacy

Big Fine from ICO

On 24 April 2025, the UK's Information Commissioner's Office ("ICO") fined AFK Letters Co Ltd ("AFK") 90,000 euros for breaching privacy laws by making over 95,000 unsolicited marketing calls to individuals listed on the Telephone Preference Service ("TPS").

AFK, which offers compensation and refund services, used personal data collected via its own website and a third-party phone survey provider but failed to demonstrate valid, informed consent for these calls. AFK claimed it routinely deleted customer data after three months, but it could not produce proof of consent even for calls made within that period. The ICO concluded that AFK had violated the Privacy and Electronic Communications Regulations, which requires businesses to obtain explicit, informed, and specific consent for direct marketing calls.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from