Connecting with the Values and Motivations of Business
Owners
As a business advisor, one of the most crucial skills is
communicating effectively. In a recent video by Kendall Rawls,
Director of Development with The Rawls Group, and Joe Girard, a
sales coach with Change Grow Achieve, they emphasized the
importance of understanding the values and motivations of clients
in achieving desired outcomes.
The Value of Understanding What's Behind Problems
and Motivations
When dealing with complex businesses, it is not enough to simply
solve the presented problem. It is also necessary to understand
what motivates the stakeholders involved. This requires taking a
step back and considering what may be behind a statement or action.
Doing so allows us to ask better questions and build trust, leading
to more effective communication.
