There are two precursors to considering a trademark filing
strategy for Asia Pacific. The first is to understand what is meant
by "Asia Pacific", and secondly, what "generic"
trademark strategies should be identified irrespective of the
country or region under consideration.
Asia Pacific?
So what is the Asia Pacific region? This is considered to be the
western perimeter of the Pacific Ocean (that is, excluding the
Americas), as well as the island nations within the Pacific. This
effectively results in several quite diverse "sub
regions"; (a) the northern Asian countries of China, Japan and
Republic of Korea – three of the IP5 – as well as
Taiwan; (b) the ten ASEAN countries – Singapore, Malaysia,
Thailand, Philippines, Vietnam, Indonesia, Cambodia, Laos, Brunei
Darussalem and Myanmar; (c) Australia and New Zealand; and (d) the
Pacific island nations. Even this latter grouping can be
categorized further into (1) Melanesia which includes Papua New
Guinea, Fiji,
