If you want to protect your trademark, there are a few things to
consider:
- How exactly will the trademark be used?
- For which goods and/or services?
- And – today's topic –
where?
Read the German version of this article below.
Application strategies
When a trademark is presently and will only be used in one
country, the national application route is
typically preferred to minimise costs and the risk of potential
conflicts. If you use your trademark in several European Union
Member States, you should consider filing an EU trademark
application.
But what is the best way to protect a trademark in many
different territories? Let's say you want to protect your
trademark not only in the EU, but also in the USA, the UK,
Switzerland, Russia, China and Thailand. Do you have to file one EU
trademark application and six national trademark applications? That
would be exceedingly complicated and expensive, if only due to
language barriers and formal
