The simplest definition of innovation is the use of creativity
to develop opportunities with value. More colloquially, it is said
that those who do not innovate are destined to fail. So, it would
not be strange to consider that even those of us who work in
Intellectual Property and do not innovate, would be destined to the
same end.
The knowledge economy: innovation
In today's economy, companies must find their new place in
the knowledge economy, where innovation consists in obtaining
benefits using the resources of knowledge and creativity.
Knowledge and creativity are the evolutionary engine of
companies. When you aim at processes to work always the same, it is
necessary for daily activities to be constant, mechanical,
predictable and linear. However, to drive change, to innovate, we
need human beings making use of all their intellectual and creative
capacities to make decisions about the new way of managing the
organization or to bring about new or improved
